Will Edgier College Marketing Get a Failing Grade?

Will Edgier College Marketing Get a Failing Grade?
Drake University hopes a bold, blue “D” on a piece of direct mail and on its Web site and accept the attention of children in secondary school is flooded with the same old, same old college recruitment materials.
What seemed to be as bad as it was supposed to attract teenagers to take a closer look at the pros to attend school in Des Moines, Iowa.
Officials declined to Drake does not expect to get mocked the idea bold declaration on the blog, sparking outrage among the graduates, who complained on Facebook has been the devaluation of the testimony, or inspirational shop to the local market “Student D” t-shirts for students Drake fun and underachievers alike.
Consider it a cautionary tale for colleges to initiate marketing and promotional campaigns designed to put themselves away in the competition for the prestige of the butcher and capture a share of the shrinking pool of students.
Fifteen years ago, the term “brand” were not well known in the field of higher education. He added that the idea of selling the college such as a car expensive luxury or a cup of coffee as contrasted with the scholarship.